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CASE STUDY No. 2
Online catalog solution for distributor
Customer: MICO (Medical Imaging Clinics of Ontario Inc.)
Industry: Distributor/Wholesaler
Business Situation
MICO (Medical Imaging Clinics of Ontario Inc.) was formed in 1991 to provide a one-stop shopping experience to independent
healthcare facilities in Ontario. MICO is a major supplier of healthcare products for imaging clinics throughout Ontario. In
addition to promoting healthcare equipment, MICO offers valuable information including government regulations to imaging
clinics. Before implementing IKESON`s online catalog and Information system, MICO published its catalog periodically.
Besides, the high cost of publishing a catalog, the accuracy of catalog was a major issue as prices and item availability changes
on a regular basis. Most of the inquiries for customer service were regarding product description and availability. MICO`s
management was initially reluctant to the idea of exposing their catalog on the open web as it could be used by competitors.
Another challenge was to make sure that over 4,000 products in the catalog were categorized properly so that customer can
easily find products in a timely manner. MICO also wanted to decrease the cost associated with order entry by offering online
ordering for existing customers. Online orders were to be integrated directly into the sales system, removing the need for
manual data entry by the sales department.
IKESON Solution
KESON developed a comprehensive online product catalog along with a product and regulation knowledge center. The newly
developed MICO website now allows approved existing and new customers to securely login, browse the catalog and place
orders online. At the same time it prevents non-customers and competitors from using the valuable resources offered by MICO.
Customer orders are integrated with the existing sales system. IKESON solution not only allowed MICO to develop a new sales
channel, it strengthen MICO’s relationship with existing it customers. MICO’s customer service now receives fewer customer
inquiries as product and regulatory information is available online to the registered customers. Customer retention rate and
sales are on the increase.
Below are some of the salient features of the solution provided to MICO.
•
Easy to navigate interactive corporate website with easy to navigate fully functional catalog
•
Business to Business (B2B) e-commerce solution based on IKESON e-commerce platform
•
Successful drop shipment program for multiple clinics
•
Content Management System (CMS) to manage content of website including SEO elements of the website
•
Lower customer service and sales staff load due to online product information
•
Secure access to product details throughout catalog
•
User based pricing
•
Powerful catalog management system
•
Reduction in order processing time and order processing cost
•
Increased order accuracy due to automation of order entry
Here are few other examples
•
E-Commerce solution for manufacturers - Case Study 1: Natura World Inc
•
Social Network – Custom Development - Case Study 3: Baerix Media Group
•
IKEsys – ERP Application - Case Study 4: LEADS Pharma
•
Websites & Blogs - Case Study 5: Various small and medium size businesses
Customer: MICO (Medical Imaging Clinics of Ontario Inc.)
Industry: Distributor/Wholesaler
Business Situation
MICO (Medical Imaging Clinics of Ontario Inc.) was formed in 1991 to provide a one-stop shopping experience to independent
healthcare facilities in Ontario. MICO is a major supplier of healthcare products for imaging clinics throughout Ontario. In
addition to promoting healthcare equipment, MICO offers valuable information including government regulations to imaging
clinics. Before implementing IKESON`s online catalog and Information system, MICO published its catalog periodically.
Besides, the high cost of publishing a catalog, the accuracy of catalog was a major issue as prices and item availability changes
on a regular basis. Most of the inquiries for customer service were regarding product description and availability. MICO`s
management was initially reluctant to the idea of exposing their catalog on the open web as it could be used by competitors.
Another challenge was to make sure that over 4,000 products in the catalog were categorized properly so that customer can
easily find products in a timely manner. MICO also wanted to decrease the cost associated with order entry by offering online
ordering for existing customers. Online orders were to be integrated directly into the sales system, removing the need for
manual data entry by the sales department.
IKESON Solution
KESON developed a comprehensive online product catalog along with a product and regulation knowledge center. The newly
developed MICO website now allows approved existing and new customers to securely login, browse the catalog and place
orders online. At the same time it prevents non-customers and competitors from using the valuable resources offered by MICO.
Customer orders are integrated with the existing sales system. IKESON solution not only allowed MICO to develop a new sales
channel, it strengthen MICO’s relationship with existing it customers. MICO’s customer service now receives fewer customer
inquiries as product and regulatory information is available online to the registered customers. Customer retention rate and
sales are on the increase.
Below are some of the salient features of the solution provided to MICO.
•
Easy to navigate interactive corporate website with easy to navigate fully functional catalog
•
Business to Business (B2B) e-commerce solution based on IKESON e-commerce platform
•
Successful drop shipment program for multiple clinics
•
Content Management System (CMS) to manage content of website including SEO elements of the website
•
Lower customer service and sales staff load due to online product information
•
Secure access to product details throughout catalog
•
User based pricing
•
Powerful catalog management system
•
Reduction in order processing time and order processing cost
•
Increased order accuracy due to automation of order entry
Here are few other examples
•
E-Commerce solution for manufacturers - Case Study 1: Natura World Inc
•
Social Network – Custom Development - Case Study 3: Baerix Media Group
•
IKEsys – ERP Application - Case Study 4: LEADS Pharma
•
Websites & Blogs - Case Study 5: Various small and medium size businesses
CASE STUDIES
E-commerce Solution for
Manufacturers
Online Catalog for Distributor
Social Network
ERP Application
Corporate Website & Blog
Company Information Solutions Case Studies
Legal
Legal
E-Commerce Solution
Web Applications
Online Catalogs
ERP Solutions
Geo Tracking
Content Management
Websites and Blogs
SEO Marketing
Retail Management (POS)
Social Network
Online Directories
Property Management
Technology Consulting
E-commerce Solution for Manufacture
Online Catalog for Distributor
Social Network
ERP Application
Corporate Website & Blog
Development