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CASE STUDY No. 2 Online catalog solution for distributor Customer: MICO (Medical Imaging Clinics of Ontario Inc.) Industry: Distributor/Wholesaler Business Situation MICO (Medical Imaging Clinics of Ontario Inc.) was formed in 1991 to provide a one-stop shopping experience to independent healthcare facilities in Ontario. MICO is a major supplier of healthcare products for imaging clinics throughout Ontario. In addition to promoting healthcare equipment, MICO offers valuable information including government regulations to imaging clinics. Before implementing IKESON`s online catalog and Information system, MICO published its catalog periodically. Besides, the high cost of publishing a catalog, the accuracy of catalog was a major issue as prices and item availability changes on a regular basis. Most of the inquiries for customer service were regarding product description and availability. MICO`s management was initially reluctant to the idea of exposing their catalog on the open web as it could be used by competitors. Another challenge was to make sure that over 4,000 products in the catalog were categorized properly so that customer can easily find products in a timely manner. MICO also wanted to decrease the cost associated with order entry by offering online ordering for existing customers. Online orders were to be integrated directly into the sales system, removing the need for manual data entry by the sales department. IKESON Solution KESON developed a comprehensive online product catalog along with a product and regulation knowledge center. The newly developed MICO website now allows approved existing and new customers to securely login, browse the catalog and place orders online. At the same time it prevents non-customers and competitors from using the valuable resources offered by MICO. Customer orders are integrated with the existing sales system. IKESON solution not only allowed MICO to develop a new sales channel, it strengthen MICO’s relationship with existing it customers. MICO’s customer service now receives fewer customer inquiries as product and regulatory information is available online to the registered customers. Customer retention rate and sales are on the increase. Below are some of the salient features of the solution provided to MICO. Easy to navigate interactive corporate website with easy to navigate fully functional catalog Business to Business (B2B) e-commerce solution based on IKESON e-commerce platform Successful drop shipment program for multiple clinics Content Management System (CMS) to manage content of website including SEO elements of the website Lower customer service and sales staff load due to online product information Secure access to product details throughout catalog User based pricing Powerful catalog management system Reduction in order processing time and order processing cost Increased order accuracy due to automation of order entry Here are few other examples E-Commerce solution for manufacturers - Case Study 1: Natura World Inc Social Network – Custom Development - Case Study 3: Baerix Media Group IKEsys – ERP Application - Case Study 4: LEADS Pharma Websites & Blogs - Case Study 5: Various small and medium size businesses
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