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CASE STUDY No. 1 E-Commerce solution for manufacturers Customer: Natura World, Inc. Industry: Manufacturing Business Situation Headquartered in Cambridge Ontario, Natura World, Inc. is a major natural and organic mattress manufacturer. Company products are known for their superior quality and are sold throughout the US, Canada and the Caribbean through a network of over 1,800 specialty store and major retail chains. Like several other businesses Natura wanted to capitalize on the opportunity offered by the Internet to sell directly to the consumers at high margin retail prices. However, company was looking for more than a typical online catalog and standard shopping cart solution. Natura wanted to work with their retail distribution network instead of competing with them online. In addition, Natura required integration of website orders with existing ERP so that online consumer and dealer orders could be handled like EDI orders. IKESON Solution IKESON developed a custom e-commerce solution that allowed the company to develop a successful drop shipment program to sell directly to the public without jeopardizing the company`s relationship with the existing dealers. Online orders were channelled through local dealers making it a win-win situation for Natura as well as its dealers in US and Canada. Consumers are able to place orders using credits cards at retail prices in their local currencies. Dealers now have the flexibility of drop shipment. Existing dealer wholesale orders are integrated into the existing ERP-EDI network. IKESON solution offers Natura custom e-commerce with several advanced functionalities such as content management system (CMS), corporate blog, interactive carefully designed catalog, dealer locator, social media integration, online coupon management, dealer support system, newsletter management system, online registrations, commission system, queries response system and knowledge base. For greater security the website interface uses data located within the hosting facility and never communicates directly with Natura’s ERP system. IKESON solution has been a great success giving the company an edge over many of its competitors. Ever since launch online sales are consistently increasing. Even during the current recession Natura, using IKESON`s e-commerce platform, was able to almost double its online sales. Below are some of the salient features of the solution provided to Natura World Inc. Interactive corporate website with fully functional catalog B2B and B2C e-commerce solution based on IKESON e-commerce platform Successful drop shipment program implementation Powerful catalog management Content Management System (CMS) to manage content of website including SEO elements of the website Multiple currency user specific catalog in multiple currencies IP location based consumer pricing Campaign management and discount functionality Integrated corporate blog & Facebook Territory based sales reporting facility Retailer and representative support system Newsletter management system to send weekly newsletter Product ranking and commenting system Microsoft Dynamics NAV ERP- EDI integration Here are few other examples Online Catalog solution for distributor - Case Study 2: Medical Imaging Clnics of Ontario Inc. Social Network – Custom Development - Case Study 3: Baerix Media Group IKEsys – ERP Application - Case Study 4: LEADS Pharma Websites & Blogs - Case Study 5: Various small and medium size businesses
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